Chloé and Amélie began the moment I first held my daughter in my arms — a tiny bundle who turned my whole world into something softer, sweeter, and infinitely more beautiful. The love I felt was unlike anything I had known, and with it came an overwhelming desire to create something worthy of the magic that is childhood.

Before motherhood, my days were spent immersed in women’s fashion, working alongside an iconic Australian designer. But as I watched my little girl grow — with her infectious giggles, curious eyes, and fearless twirls — I felt a new calling take root. I wanted to design clothing that would honour those fleeting moments of wonder, pieces that would hold memories in their seams.

From the very start, my vision was to capture the beauty of sophisticated femininity while keeping the spirit of childhood alive. I sought out luxurious fabrics that feel like a whisper against the skin, dreamy palettes that tell quiet stories, and details that speak of care, patience, and love. Each design is created to reflect the playfulness, innocence, and sometimes cheeky sparkle that makes little girls feel pure JOY.

Every Chloé and Amélie piece is made to be treasured — not just for a season, but for generations. They are the dresses that mark birthdays, walk down wedding aisles, and dance through days of make-believe. They are the outfits that invite a little girl to spin faster, laugh louder, and feel like the most magical version of herself.

Because these years are fleeting. But the memories? They last forever.

With all my love,

Sarah Xx

If you have any questions, please feel free to email us via contact@chloeandamelie.comand we will be delighted to assist you.